Coors Light – Ice Bar

Full 80s style in this excellent and funny commercial for Coors Light with Jean-Claude Van Damme:

The VFX are made by:
Framestore (VFX Supervisor: William Bartlett)


Campaign: Ice bar
Client: Molson Coors
Creative agency: VCCP
Agency producer: Andy Leahy
Creative director: Jim Capp
Copywriter: Jermaine Hillman
Art director: Paul Kocur
Planners: George Everett & Sandie Dilger
Media agency: ZenithOptimedia
Media planners: Guy Edwards & Aidan O’Callaghan
Production company: Rattling Stick
Director: Daniel Kleinman
Post-production: Framestore
Executive producer: Johnnie Frankel
Producer: Johnnie Frankel
Editing: Julian Tranquille & Cut & Run
Sound: Sam Ashwell & 750mph
Music: Wake The Town

© Vincent Frei – The Art of VFX – 2014

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Vincent Frei

Founder & Editor-in-Chief // VES Member // Former comp artist

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